WATCH KENDRICK LAMAR STREET BRAWL IN THE NEW ‘ELEMENT’ VIDEO
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28 June 2017

Ah, yes, a new Kendrick Lamar video.

 

Kendrick Lamar just released a new video for his track ELEMENT off of his magnum opus album Damn. The bloody video starts out with a hand reaching out of the water before descending into complete anarchy. Directed by Jonas Lindstroem, it features various shots of what might be the streets of Compton.

 

 

You’re treated to a visual spectacle of burning houses, gangs fighting, kids with plastic guns, a dad mentoring his son to be tough, and other powerful imagery. The video follows up on the creative vision that HUMBLE and DNA have established in the past few months. While rumours were rife that Lamar would soon be dropping a video for LOYALTY because he was seen shooting with Rihanna, this was a complete surprise. But one thing is for sure, the video for LOYALTY is coming out soon for sure. We just need to hold on for it.

 

Until then, get bumping to the surreal video Kung Fu Kenny put out for ELEMENT!

 

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